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Amazon has offered various innovations to the world that have enabled them to gain the number one spot. The Amazon Prime that was established in 2005 is an all you can get express shipping membership program for about a million products. Their vision that fast delivery should be open for everyone and should be a part of each day routine is what Amazon Prime functions around. With Prime, Amazon introduced three factors;

  1. Speeding up delivery up to two days while the other stores require the customers to wait for four to six days.
  2. Making the two-day shipping predictable and guaranteed.
  3. Making it unlimited; like an all-you-can-eat with a single annual membership.

Another innovation is Amazon Web Services that was launched in 2006 and renders a sturdy and an all-embracing technology infrastructure platform in the cloud computing. AWS allows the team at Amazon to focus on their ideas to immediately setting up an experiment with the least expenditure of capital.

Apart from tackling issues such as fast shipping, Amazon has also been working to eradicate the hectic duty that is followed after the arrival of the product because it so annoyingly packed. However in 2008, Amazon came up with a genius idea of “Frusration-Free Packaging” that makes it easier for the customer to separate the product from the packages. This initiative has been praised by the audience and rightfully so because it does solves many issues at once.

Stated earlier that Amazon is the largest Internet-based retailer in the world is undoubtedly an acclamation that has been earned genuine customer reviews. Reviews which when were introduced were made fun because it is rather a farcical move to allow negative feedback occur to the surface. However, Amazon believes that each negative reviews helps them work better and ultimately rectify their mistakes, which in turn, makes them a flawless organization to shop and work with.